Solar Business Marketing Strategies

The solar industry is expanding rapidly every year. More and more people are having solar systems installed on their properties. More and more people are considering investing their hard-earned money in solar panels. As the number of consumers (and potential consumers) for solar energy is increasing, so is the competition.

With increasing competition, it is getting hard to market your solar business online as well as offline. But if you start marketing your solar business the right way, you can stay ahead of the competition!

So let's get started.

Firstly you need to understand, why is it important to start marketing your solar business.

Reasons why you should have marketing strategies for your solar business-

There are certain long-term outcomes that a company expects when they decide to invest in marketing. The reasons you should have a marketing strategy for your solar business are-

Increased visibility and brand awareness

Having marketing strategies in place allows you to be seen in the right places and by the right people. This helps to make sure that potential customers can find you, learn about your services, and become more familiar with your brand.

Improved customer acquisition and retention

With the right strategies in place, it is easier to reach and engage with potential customers. This helps to ensure that you are able to acquire new customers and also keep existing ones coming back for more- creating a loyal customer base.

Increased lead conversion rates

Having measurable marketing goals allows you to track your results and make changes to your strategies as needed. This helps you identify the tactics that are working well and the ones that need adjustment in order to improve your solar lead conversion rates.

Enhanced customer experience

Having marketing initiatives in place can help create a seamless customer experience, from initial contact to post-purchase follow-up. This helps to build trust with customers and encourages them to keep coming back.

Increased profits

Marketing solar through strategies helps you to better reach your target audience, resulting in increased sales and ultimately higher profits for the business.

Having a well-thought-out marketing strategy is essential for any solar business that wants to be successful in the long run.

Let's take a little break and talk about Sunbase!

At Sunbase, we help hundreds of solar businesses by providing them with a perfect suite of tools and software that helps them run their business efficiently and provide their services to even more customers. we have a Marketing and Sales Management software that has all the features from email marketing to Marketing ROI Tracker to Lead Management, that help you in your marketing process.

Best Digital Marketing Strategies For Your Solar Business

Website and Blog

Every business must start by establishing an online presence through a website. You'll need a well-maintained website and blog for marketing online. People are turning to Google for more and more solar energy information, so you should create blogs to provide answers to the inquiries they might have about solar energy.

It's critical that your company maintains a professional website and blogs that are updated on a regular basis with useful solar energy information to assist customers in their purchase decision process and eventually help them go solar!

SEO

To get even better results from your solar blogs, you should work with an SEO expert who will help you rank high on search engines like Google. Having a good SEO ranking on Google search results and other solar search engines will definitely help increase traffic to your site and this will improve leads, sales as well as referrals.

If you are a solar company operating locally in your area, Local SEO can be an effective idea as well. A little over 70% of people feel the need to search for local businesses online before going to them. So, that means you need to be working on your local SEO so you can rise above your competition in the search results.

Social Media Marketing

Social media is one of the most effective digital marketing you can do online these days. You should start social media pages on sites like Facebook, Twitter, Instagram, Pinterest, and Quora. Create social media posts regularly on your accounts about solar energy and the benefits of solar to help people learn more about solar energy and increase the chances of conversions.

Use Paid Advertising

The cost of Paid Advertising is a lot. If you have the budget for it, using paid advertising is another smart way to boost your sales. Setting up paid ads on Google, for example, will automatically place your site ad at the top of a search result for a specific keyword you want to rank for hence generating traffic. If you don't want to invest in SEO and wait for a few months to generate leads, paid ads are a great way to reach your potential clients.

When you have a big budget for digital marketing, it is advisable to use a combination of paid ads and SEO.

To set up ads on Google, it's pretty simple. You just need to go to the Google Adwords site and create a Google Adwords account, then you set your budget for your campaign, then the site helps walk you through the process of creating your ad.

If you want a more affordable option, you can go for Facebook advertising. They cost less than Google ads. In a similar fashion to Google ads; you set your budget, which determines how long your ad will run and how many people it will reach.

Facebook ads actually have some great ROI for the people who do them well. Your most important tool for Facebook advertising is its targeting tool. You are able to very specifically pick out a group of prospects based on data of interests, location, age, gender, etc. that will see your ads. This helps you tailor the ad content to those specific users.

Collect Reviews

Lastly, your secret weapon is to generate reviews from your consumers. According to this article about online reviews, 85% of visitors to your site trust online reviews just as much as a personal recommendation from a friend. It's like the modern-age referral!

To get more online reviews, all you have to do is ask your customer. The key to asking for reviews is to do it immediately, following a service rendered or product purchased, and to ask when the customer is happiest. Doing so will hopefully ensure your review is a positive one!

Best Way To Market Solar Companies

We have mentioned many solar marketing strategies that you can use to do well in the solar industry. But the BEST solar marketing strategy will be to educate your visitors through content marketing.

What is Content Marketing?

Content marketing is a type of solar energy marketing in which solar providers and companies create and share content of value in order to acquire leads. Content can take many forms, including blog articles, videos, e-books, and webinars. It is a great way to keep your existing customers engaged with your brand, and also generate more leads. Content Marketing cost is significantly lesser than paid ads in the Long Term. You can check out this link to get an idea about the benefits of content marketing over paid ads.

How can you incorporate Content Marketing?

The most common way to incorporate Content Marketing in your solar energy company is by having a blog and article page on your website. Solar installers and companies can create blogs on many topics revolving around the solar industry and give information of value to the visitors of their page or website.

Examples of topics you can use in your solar blogs are how solar energy is the best renewable energy source, different types of subsidies available to solar consumers, changes in law related to tax credits, etc.

MARKETING AND SALES MANAGEMENT TOOL

Sunbase has the perfect marketing and sales management software for solar companies. Having an effective marketing strategy requires many components like email marketing, ROI tracker, etc. What if I tell you, there is a tool that can help you ace all the components that are involved in the marketing and sales campaign? Sunbase Marketing and Sales Management has so many tools that can help you with your marketing campaign and optimize it!

Here are a few features of the Sunbase Marketing and Sales Management Tool for solar power companies!

CUSTOMER RELATIONSHIP MANAGER (CRM)

CRM is a systematized approach to managing a company's interactions with current and potential customers. With this program, your solar business can capture, organize, and manage important prospects and customer details so it's accessible, anytime, from any device.

MARKETING CAMPAIGN ROI TRACKER

Let's say you have started a solar marketing campaign to sell more solar panels. It is hard to calculate and track how much traffic and solar leads you generate from your paid or free campaign. With this Marketing and Sales Management software, you and your sales team can easily track all your leads.

There are so many more features in this tool like sales boards with aging triggers, referral marketing, reporting, etc. All these features will make you ace your solar marketing strategies!

Conclusion

New solar users are on the rise as solar is becoming more and more popular. In order to appeal to those new solar consumers, you need an effective solar marketing strategy.

The solar marketing strategies we discussed are-

• WEBSITE AND BLOG
• SEO (AND LOCAL SEO)
• SOCIAL MEDIA MARKETING
• PAID GOOGLE AND FACEBOOK ADS
• CONTENT MARKETING
• ONLINE REVIEWS

Use a combination of the solar marketing strategies mentioned above, that suits your business and team.

You can either go fully digital with your marketing by just doing articles on your website, search engine optimization, content marketing, and social media marketing OR you can use a combination of both digital and offline marketing strategies for generating leads.

For example- having a website and social media page where you address the solar industry and connect with your prospective clients, and doing partnerships with local solar panel companies in your area can give you more benefits compared to just digital marketing.

Consider getting Sunbase Solar Software for your business! Our suite of tools and software, ranging from SOLAR CRM to SOLAR PROJECT MANAGEMENT SOFTWARE will make your business run smoothly.

SO CONTACT US NOW TO BOOK YOUR APPOINTMENT AND GET A FREE DEMO OF OUR SOFTWARE!