2026 Software Comparison
Sunbase
Roofing vs
Roofr:
Which Platform Wins?
One is built for closing deals fast. The other runs your entire business. Here's the unfiltered breakdown - features, pricing, and who each tool is actually built for.
Sunbase Roofing
All-in-one roofing CRM + ERP
VS
Roofr
Measurement & proposal-first tool
Best for scaling teams
Sunbase Roofing
Full-suite CRM, project management, D2D canvassing, HR tools, and production tracking — all in one login. Designed for contractors who've outgrown single-purpose tools.
Ideal for: Growing roofing companies that need end-to-end workflow control.
Best for lean & fast
Roofr
Fast aerial measurements, polished proposals, and a pay-as-you-go model. Purpose-built for the sales phase — estimates done in hours, not days.
Ideal for: Small-to-mid teams who prioritize measurement speed and proposal quality.
At a Glance
Platform Snapshot
A side-by-side overview of the core capabilities, pricing model, and approach of each platform.
| Feature | Sunbase Roofing | Roofr |
|---|---|---|
| Built for | Full-suite roofing operations from lead gen to project completion | Sales phase — estimates, measurements, and proposals |
| Core Strength | All-in-one: CRM + proposals + PM + D2D + HR tools | Fastest aerial measurement with polished proposal output |
| Starting Price | $59/user/month | Free Starter; Essentials $249/mo; Scale $349/mo |
| Mobile App | Full iOS & Android app | Mobile-friendly browser (Progressive Web App) |
| Project Management | Advanced scheduling, production tracking, inventory, material ordering | Basic Kanban with scheduling (top tier only) |
| CRM Depth | Full suite across multiple roofing operations | Measurement/estimation-focused with lead-to-payment workflow |
| D2D Canvassing | Built-in: territory mapping, lead capture, live rep tracking | Not available natively (integrates with SalesRabbit/SPOTIO) |
| HR / Workforce | Built-in | Not available |
| Insurance Claims | In-built claim workflow | Yes, with Xactimate integration (ESX files) |
| API Access | Yes | Limited (higher tiers only) |
Deep Dive
Feature-by-Feature Breakdown
What each platform actually delivers across the six areas that matter most for a roofing business.
Measurement & Estimating
| Feature | Sunbase Roofing | Roofr |
|---|---|---|
| Aerial Measurements | Native measurement workflow via integrations | Built-in core feature |
| DIY Measurements | Yes | Yes — "Draw-Your-Own" tool (images purchased per use) |
| Report Turnaround | Dependent on measurement provider processing time | 2-hour guaranteed delivery on Essentials & Scale plans |
| Estimate Accuracy | Margin-driven + material cost calculation | Proposal-based estimate generation |
| Material Cost Libraries | Yes — live supplier database access | Yes — ABC Supply & SRS Distribution integrations |
| Estimate Templates | White-label proposal creation | Customizable templates |
Proposals & Sales
| Feature | Sunbase Roofing | Roofr |
|---|---|---|
| Proposal Builder | White-label branded templates | Drag-and-drop with good/better/best package options |
| E-Signature | Built-in on proposals | E-signatures across all paid plans |
| Financing | Built-in tools with loan calculators | Yes — GoodLeap integration |
| Customer Portal | Built-in homeowner portal | Not available |
| CRM Pipeline | Full CRM | Visual Kanban job board with customizable stages |
| Automated Follow-up | Yes | Yes — email & SMS automation |
| D2D Canvassing | Full built-in canvassing suite | Not available |
Project Management & Operations
| Feature | Sunbase Roofing | Roofr |
|---|---|---|
| Job Tracking | Full-suite workflow management | Kanban board for task management |
| Crew Scheduling | Built-in automated scheduling | Calendar scheduling on highest tier plan only |
| Subcontractor Tools | Built-in across the platform | Basic document management on higher plans only |
| Job Costing | Full margin, budget, and cost tracking | Estimated vs. actual comparison only |
| Work Orders | Built-in | Essentials & Scale only |
| Photo Documentation | Built-in | Via CompanyCam integration |
| Document Management | Built-in | Basic file storage |
Finance, HR & Reporting
| Feature | Sunbase Roofing | Roofr |
|---|---|---|
| Invoicing & Payments | Built-in | Yes |
| QuickBooks Sync | Two-way sync | One-way sync on Scale plan only |
| Budget Tracking | Full-suite | Scale plan only (job cost tracking in 2025) |
| HR / Employee Mgmt | Built-in | Not available |
| Payroll Integration | Yes | Limited (uses integrations) |
| Dashboards & Reports | Customizable dashboards | Performance dashboard — Scale plan only |
Integrations & Technical Capabilities
| Feature | Sunbase Roofing | Roofr |
|---|---|---|
| Mobile Access | Fully-featured iOS & Android app | Desktop-first, usable on mobile via PWA |
| API Access | Yes | Limited to higher tiers |
| Zapier / CompanyCam | Yes | Yes |
| Google Calendar / Gmail | Yes | Yes |
| Supplier Integrations | Material supplier integrations in-platform | ABC Supply, SRS Distribution, QXO |
Pricing Structure
| Cost Item | Sunbase Roofing | Roofr |
|---|---|---|
| Pricing Published? | Yes — starting price publicly listed | Yes — full tier transparency |
| Starting Price | $59/user/month | Free Starter (pay-as-you-go), $249/mo Essential, $349/mo Scale |
| Measurement Reports | Included via integration | $13/report (subscribed) or $19/report (Starter) |
| Free Plan | No | Yes — Starter is free, charges per report |
| Annual Contract | Monthly & annual plans available | Monthly & annual plans available |
| Best Value Scenario | Growing teams needing a full operational stack | High-volume measurement & proposal teams on a budget |
Honest Assessment
Pros & Cons
A side-by-side overview of the core capabilities, pricing model, and approach of each platform.
Sunbase Roofing - All-in-One
Pros
✓ All-in-one platform — CRM, PM, proposals, financing, and reporting in one place
✓ Full mobile app for iOS & Android — field teams can manage jobs from the site
✓ Single login for every function, eliminating tool-switching friction
✓ API access for flexibility as you scale users and projects
✓ Responsive customer support team
cons
✕ Proposal aesthetics may not match Roofr's visual quality out of the box
✕ No free plan — paid subscription required from day one
Roofr -
Measurement-First
Pros
✓ Visually impressive proposal output — stands out in the field
✓ Affordable measurement reports delivered within hours
✓ No subscription required — pay-as-you-go model available
✓ Intuitive and quick to implement — low learning curve
cons
✕ Advanced CRM and automation features are still evolving
✕ No native mobile app — PWA only, limiting field access
✕ No API on lower tiers — Scale/Enterprise only
Cost Breakdown
Pricing at a Glance
The right tool comes down to where your business is today — and where you want to take it.
Sunbase Roofing
Per-user pricing with full platform access
Starting Price - $59 / user / month
Mid-tier - Custom plans available
Free Plan - No
Measurement Reports - Included via integration
Contract Options - Monthly & annual
Best value for -
Teams needing the full operational stack
Roofr
Tiered plans with pay-per-report option
Starter - Free + $19/report
Essentials - $249/mo + $13/report
Scale - $349/month
Free Plan - Yes — Starter tier
Contract Options - Monthly & annual
Best value for - High-volume estimates on a lean budget
Decision Guide
Which Platform Is Right for You?
Choose Sunbase Roofing if...
You need the full business stack
- You need one platform covering lead gen, canvassing, estimates, proposals, project management, and invoicing
- You run D2D sales teams that need territory mapping and live rep tracking
- Storm season means high-volume insurance claim workflows
- You're scaling and need API access and HR tools built in
- You want a single login that covers every stage of the roofing operation
Choose Roofr if...
Speed and proposal quality come first
- You're a lean team where measurement speed and estimate accuracy are the priority
- You want visually polished, branded proposals without heavy software investment
- You handle a lot of insurance restoration work and need Xactimate ESX file exports
- You want a mobile-optimized experience for field reps via Progressive Web App
- You prefer a pay-as-you-go model before committing to a subscription
Real User Feedback
What Contractors Are Saying
Sunbase Roofing
Top Praise
Users praise its all-in-one platform that is cost-effective and has strong automation to streamline operations and improve efficiency across the business.
Common Complaint
Newer platform than Roofr, Acculynx, or Job Nimbus. It has some learning needed before completing the setup.
Roofr
Top Praise
Users appreciate the software to be fast, affordable, and to offer precise measurement reports with an easy-to-use workflow delivering impressive proposals.
Common Complaint
Complaints have been reported on feature gaps and reliance on manual workarounds when automation or integrations fall short.
Ready to run a smarter roofing business?
See how Sunbase goes beyond estimates — automating the entire business from first knock to final payment.
FAQs
Common Questions
Do Roofr and Sunbase have mobile apps?
Sunbase has a dedicated iOS & Android app for field teams. Roofr is browser-based and delivers a mobile-like experience via Progressive Web App — but field access is more limited.
How much do Roofr measurement reports cost?
Around $19/report on the free Starter plan, or $13/report on Essentials and Scale. DIY measurements using aerial imagery cost around $3.50.
Can Roofr replace a full roofing CRM?
Roofr covers estimates, proposals, payments, job management, and automation well — but lacks native canvassing and a mobile app. Teams with complex D2D operations will need additional tools.
Does Roofr integrate with Xactimate?
Yes. Roofr users can order ESX files directly through measurement reports, making it a strong fit for insurance restoration workflows.
Does Sunbase have aerial measurement tools?
Yes — Sunbase integrates with EagleView and HOVER for aerial measurements, delivering accuracy within the Sunbase workflow.
Can I use Roofr and Sunbase together?
Yes. Some teams use Roofr for estimation and proposal generation while running Sunbase as their full-stack operational suite for CRM, scheduling, and project management.
What is Roofr's Instant Roofing Estimate feature?
A widget that lets homeowners get automated roofing quotes on your website. It uses satellite imagery to calculate measurements and integrates your pricing — useful for capturing inbound leads.
What's the biggest difference between the two in one line?
Roofr helps you close deals. Sunbase runs the whole business.
