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Top-Notch Techniques Of Closing Sales & Tips To Increase Close Rates
May 17, 2023

Top-Notch Techniques of Closing Sales

Sale is an essential aspect of the customer success of any business. No matter how great a product or service is, if it's not sold, it won't generate revenue.

Sales professionals play a crucial role in the success of any business, and closing a sale is the ultimate goal for them. It is the final step in the sales process, and it can be the most challenging part of the job. As a salesperson, one of the most important skills you need to have is the ability to close sales successfully.

A sales closing technique is a set of strategies and tactics that help salespeople persuade potential customers to make a purchase.

In this blog, we'll discuss the most powerful sales closing techniques and tips. With the appropriate implementation of them, you can improve your success rate, boost your sales performance, and close more deals.

11 smartest and most fruitful techniques of closing sales

Here are the top 10 most powerful sales closing techniques that you can use in your sales cycle to close sales frequently:

The Assumptive Close

The assumptive close is an amazing sales closing technique where a salesperson assumes that the customer has already made up their mind to buy the product or service.

Assumptive close can be effective in closing deals quickly and efficiently because it involves positive thinking. In assumptive close, the sales leaders assume the customer's positive response and intent and move the conversation forward to the next step in the process. This sales closing technique works great in building rapport with the customer, and finding out their pain points as it shows confidence and a willingness to help them make a decision.

For example, "How many units would you like to order?" instead of "Are you interested in buying multiple vendors of this product?" By assuming that the customer is ready to buy, the salesperson encourages them to make a purchase.

The Summary Close

The summary close is a deal-closing technique where a sales leader summarizes the benefits of the product or service before asking for the sale. In summary close, the salespeople might encourage prospects by saying things like "So, based on what we've discussed, the product meets all your requirements. Would you like to place an order right moment?"

The Option Close

Option Close is a sales closing technique where a sales team gives the customer two options to choose from, both of which lead to a sale. For example, "Would you like to pay by credit card or check?" This sales technique works best to seal the deal when you practice it with your loyal customers.

The Urgency Close

The urgency close is one of the most successful closing sales techniques for which a sales expert creates a sense of urgency in the customer to make a purchase. For example, "This offer is only available for a limited time. If you don't act now, you might miss out on this great deal." It is also known as scarcity close.

These sales tactics, create a sense of scarcity to motivate the qualified leads to make a final purchase decision rapidly, telling them they will miss out on the opportunity if they do not act quickly. While scarcity close as known as urgency close can be effective in driving sales, it is important to use it ethically and honestly to avoid damaging the reputation of the business.

Sharp angle close

The Sharp Angle Close is one of the most powerful closing techniques. It needs high efficiency in customer relationship management such as taking control of the conversation, presenting a solution, and then asking a potential client to make an immediate decision. This method requires confidence, skill, and knowledge of your product or service in order to be successful. By using this strategy correctly, you can quickly close more sales while building trust with potential customers.

In sharp angle close, a salesperson assuming the manager selling a car may present two options to a prospect: a fully loaded model with all the bells and whistles for $50,000 or a basic model with no extra features for $25,000. The salesperson might then say something like, "Now, I know the fully loaded model has all the latest features, but let me ask you: do you really need all of that? The basic model is still a great car and it's much more affordable. So, which option do you prefer?"

The Objection Close

The objection close is a technique where a salesperson addresses the customer's objections before asking for the sale. For example, "I understand that price is a concern for you, but the product is worth the investment. Would you like to place an order?"

The Direct Close:

This is one of the traditional sales closing techniques that involves asking the customer directly if they are ready to make the purchase. For example, “So, are you ready to place your order?”

The Puppy Dog Close

The puppy dog close is a surefire strategy to close deals where the sales teams allow the customer to try the product or service for free before asking for the sale. The customer falls in love with the product or service, and it becomes difficult for them to say no. For example, "Why don't you take the product home and try it out for a week before making a decision?"

The Takeaway Close

The takeaway close is a technique where a salesperson takes away a benefit that the customer desires before asking for the sale. For example, "I'm sorry, but we only have a few units left before the finish line. If you don't place an order now, you might miss out on the opportunity."

The Comparison Close

The comparison close is a technique where a sales rep compares their product or service with that of their competitor to show why theirs is superior. For example, "Our product has a longer lifespan and requires less maintenance than our competitor's product."

The Fear Close

The fear close is a technique where a sales rep creates fear in the customer to make a purchase. For example, "If you don't invest in this product, your competitors will have an advantage over you."

The Feel-Felt-Found Close:

This technique involves empathizing with the customer by acknowledging their concerns, sharing a similar experience, and offering a solution. For example, “I understand how you feel. In fact, one of our other customers felt the same way until they tried the product and found that it exceeded their expectations.”

The Reverse Close

The reverse close is a technique where a sales rep asks the customer why they wouldn't want to make a purchase. This technique makes the customer think about the benefits of the product or service and often leads to a sale. For example, "Can you tell me why you wouldn't want to invest in a product that will save you time and money?"

The Alternative Close:

This technique involves a closing question, presenting the customer with two options, both of which lead to a sale. For example, “Would you like to go with the standard model or the premium model?”

The Post-Sale Close:

It is always taught in every first sales meeting and training session that closing the deal is not the end of the process. A good sales rep always stays in touch with a customer even after they close the deal.

The post-sale close technique involves following up with the customer after the sale to ensure their satisfaction and potentially upsell additional products or services. For example, “Thank you for your purchase. Is there anything else we can help you with?”

Tips to boost the sales process & close a sale:

Modern sales closing techniques demand a delicate balance between selling and not making the customer feel uncomfortable. Every customer is different.

So it’s important to find the right closing strategies that will work best in each case. Here are some effective techniques for closing more deals.

1. Set expectations early on: 

Setting clear expectations at the beginning of your sales process is key to successful selling. Make sure your sales cycle is transparent and you are honest about the product or service you are offering, opportunity costs as well as any timelines associated with it. This way, customers know what they’re getting into and can make an informed decision about your offer.

2. Ask for feedback:

Asking for customer feedback throughout the sales process helps build trust and gives them a chance to voice their opinion about the product or service you’re offering. It strengthens your sales closing techniques along with showing that you understand your customer's pain points, value their input, and want them to be satisfied with their purchase in the end.

3. Focus on benefits rather than features:

Focusing on the benefits of your product or service is key to closing a sale. When you talk about the features of the product, customers may not be able to immediately envision how it can help them in their daily lives. Instead, focus more on the overall value and what specific problems it will solve for them.

4. Use phrases that encourage action:

Asking customers questions like “Would you like to get started?” or “When would you like delivery?” encourages them to take action and move forward with the purchase. Additionally, using phrases such as “you won't regret this decision” can also help sway their opinion in your favor.

5. Sales reps should offer discounts:

Offering small discounts or free shipping can be an effective way to close a sale. Customers want to feel like they are getting the best deal possible, so offering them something extra at a discounted price or no additional cost is often enough incentive for them to make the purchase.

6. Prepare an engaging sales pitch

Along with enhancing your sales skills, develop a catchy sales pitch that includes the product's benefits, compelling stories that demonstrate how the product stands out of the box, and the promising opportunities that the customer will avail once they close the deal. A good sales pitch will always take your sales pipeline in the right direction, and result in positive responses from customers.

Wrapping up

Closing the deal doesn’t have to be difficult. By following this closing technique and being aware of customer needs, you will be well on your way to having successful sales conversations that lead to desired outcomes. With practice and consistency, you’ll soon become an expert at closing sales and achieving success in your business!

All the best.

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