Target Market For Solar Panels?

The solar energy industry has seen economic gains worldwide. At the end of 2019, installed power for photovoltaic devices was 637 GW. More than 2 million PV system installations in the USA have an installed capacity of 89.5GW (amount needed for 16 million typical US homes). Solar power generates more than ten billion dollars annually and employs over 240,000 workers in the U.S. This data might show how big the solar industry is in the US.

Geographical demographics of higher energy efficiency

The target demographic in this answer to the question may surprise you.

Solar power and the Solar industry are becoming increasingly popular in the United States. In fact, according to a recent report by the Solar Energy Industries Association (SEIA), the number of solar-powered homes in the country has increased by more than 50 percent in just the last three years.

So which states have the highest percentage of solar-powered homes? Here are the top five:

Hawaii

With a sunny climate and high electricity prices, it's no wonder that Hawaii has one of the highest percentages of solar-powered homes in the country. According to SEIA, about 15 percent of all homes in Hawaii have solar panels installed.

California

California is another state with plenty of sunshine and high electricity prices. Not surprisingly, it also has one of the highest percentages of solar-powered homes. In fact, according to SEIA, more than 12 percent of all homes in California have solar panels installed.

Arizona

Arizona is another sunny state with high electricity prices. And like Hawaii and California, it has a high percentage of solar-powered homes. According to SEIA, about 11 percent of all homes in Arizona have solar panels installed.

Nevada

Nevada is yet another sunny state with high electricity prices. And like the three states above, it also has a high percentage of solar-powered homes. According to SEIA, more than eight percent of all homes in Nevada have solar panels installed.

New Jersey

New Jersey doesn't get as much sunshine as the four states above, but it does have high electricity prices. And that has helped to make it one of the leading states for solar power. According to SEIA, more than seven percent of all homes in New Jersey have solar panels installed.

So there you have it: the five states with the highest percentage of solar-powered homes. Do you want to save money on your electric bill and do your part to protect the environment? Then you might want to consider installing solar panels in your home.

3 types of customers to target for solar installers

Tell me the most common response to your questions about the query? Are you looking for "homeowners"? Likely, you didn't give them all of the attention they needed. Tell me the next step. Solar panels can meet two primary customer types for household installations:

The ideal world would be where our websites would appeal to our targeted population. What element is best for a particular marketer, and why do some? We can examine each client's type more closely.

Investors Calculated And Frugal

Investing prudently is essential, and it is calculated. They are focused on cost savings, spending carefully and, when attainable, as little as possible.

They do have concerns about generating less energy by using renewable energy. They could watch government refunds closely. They are aware of where they've been able to get power, how far they pay, and if they have contracts. They could save their smart meters data in some cases. The company could calculate this time frame with a number of factors.

Those seeking energy independence

This customer has been thrilled about not needing electricity from any other source and want to generate off grid electricity. They might already own and consider purchasing electric vehicles. They have the responsibility to produce, store and use electricity. They can therefore consider purchasing batteries to complement their solar panel systems.

This may occur at a location that experiences frequent power outages. They might feel upset when something outside their control interferes with daily life. People are interested in knowing if a customer is paying their electricity bills and has contributed to the grid.

Proponents of Climate Change

All those individuals must help protect the environment. They will probably vote for Green Party, own an electric automobile, or go eco-friendly. Often the younger generation is educated in the science behind greenhouse gas pollution.

They recognize it may be a minor undertaking, but they're interested in changing things for the better. They think that the whole world could change drastically in decades without their leadership. Many people wish that their kids understood the planet as much as theirs.

Benefits of owning a solar panel system

When your company is selling solar panels to its target audience, it is essential to explain all the benefits of solar power.

Here are a few of the many benefits of owning a solar panel system:

Reduce Carbon Footprint

Solar panel systems can help to reduce your carbon footprint and reliance on fossil fuels. Solar energy is a renewable resource, which means that it can be used again and again without running out.

This also makes solar power much more environmentally friendly than other forms of energy generation, such as coal or natural gas.

Save money

Solar panel systems can also save you money on your electricity bills as they use solar energy. There is no other alternative energy with the same value as solar energy. In many cases, installing a solar system can be offset by the savings you'll see on your utility bills and electricity bill.

Solar power can also add value to your home, making it a wise investment for the future while helping you control your excessive usage of fossil fuels.

Low maintenance

Solar panel systems are relatively low maintenance, meaning that once they're installed, you won't have to do much to keep them running. Once or twice yearly care is good enough for solar panels.

They don't produce any emissions or waste, so you can feel good about using them to power your home, and everything is always under control. This means the cost of solar systems maintenance is low. Most systems come with a 20 to 25-year warranty. After that, they should continue to generate electricity for decades with just the occasional cleaning.

No or Low Waste

Solar power is also one of the most sustainable forms of energy generation. It comes from renewable energy sources– it doesn’t produce any emissions or waste products, and it will never run out as long as the sun keeps shining.

With so many advantages, it's no wonder that solar panel systems are becoming increasingly popular among homeowners across the country.

Conclusion

The solar energy market is booming and solar technology is prevailing too. However, thorough research will help you get successful in providing the right customers with the technology.

Sunbase

Sunbase helps solar companies succeed through a suite of Solar CRM tools like Solar Lead Management Software, Solar Proposal Software, etc.! To book your free demo or an appointment, contact us here!