Digital marketing for solar companies can be a challenge. There are so many ways to reach your target audience, but it can be tough to know where to start.

In this blog post, we'll give you some tips on how to get started with digital marketing for your solar panels and in turn solar company.

We'll also share some of our favorite strategies for reaching potential customers online as solar companies. So if you're looking to grow your solar business, read on!

Benefits of Digitally Marketing Solar

Digital marketing is one of the most efficient and effective ways to promote your solar company.

By utilizing various digital marketing strategies, you can reach a large audience of potential customers and grow your business.

Increase customer base

Digital marketing can help you attract new customers, and local customers to grow your solar company.

By creating informative content, optimizing your website for search rankings, and running social media ads, you can reach a large audience of people who might be interested in going solar.

Build relationships with customers 

Email marketing is a great way to stay in touch with current and potential customers and increase web traffic.

By sending out monthly newsletters, special offers, and other email content, you can keep your solar company top of mind and build relationships with your subscribers.

Save money 

This is a cost-effective way to promote your solar company.

With PPC advertising, you only pay when someone clicks on your ad, making it a more affordable way to reach new customers.

Get ahead of the competition. 

In such a competitive industry, it is vital to ensure your solar company stands out.

Digital marketing is a great way to promote your solar company and get ahead of the competition of other solar installation companies.

Increases Visibility

Digital marketing strategies such as SEO and PPC can help increase your solar company's visibility online.

Optimizing your website for search engines and running ads can ensure that your solar company is seen by potential customers searching for solar products and services.

There are many benefits of digital marketing for solar panel installation. You can gain a competitive edge over other companies by utilizing various digital marketing strategies.

What are some other benefits of digital marketing for solar companies? Let us know in the comments below!

If this blog post helped you so far, Read our blog on What Are Some Proven Strategies For Solar Marketing!

Process for Implementing Digital Marketing Strategy

By implementing the following digital marketing strategies, you can set your solar company up for success:

Create an Online Presence

If you plan to go digital along with a digital marketing expert and hope on industry trends, marking your online presence is a given. You need to get your business online and create a website.

This will help Increase brand awareness if you pair it up with a well-designed website and well-executed online marketing campaigns.

How?

As discussed above, an online presence and good digital marketing increase brand visibility since the internet is used for everything. Therefore, the proper placement of your brand will eventually take you where you want.

What Next?

Connect via Social Media

Once you have a website, you also need to venture around the various popular new-gen social media platforms and make yourself noticeable on them: Facebook, Twitter, Instagram, and LinkedIn.

Social media assists the establishment of associations with new customers through targeted ads and email campaigns to Generate leads and Close more sales with the targeted content and lead capture forms.

Additionally, Social Networking is a subset of digital marketing. Hence as we previously discussed, DM helps increase the customer base.

How?

It assists in broadening your ground as you reach out to diverse varieties of individuals all over the world with different tastes and preferences, and your horizon for acquiring customers also widens once you venture into various platforms.

Generate Sales and Leads 

Now, Understand that connecting to new customers using target ads and content is a very significant sales and lead boost.

It helps reach new markets, which means generating more solar leads than usual and hence more sales, i.e. if you can do the right things when marketing your product digitally.

How?

Boosting website traffic with optimized SEO content, Reaching out to potential partners and collaborating on projects, and Creating digital marketing campaigns that support your schedule are a few ways to generate leads and sales.

This can also include advertising your business on search engines like Google and Yahoo, or you could invest in paid advertising to reach more people quickly.

Customer Satisfaction

Once you boost the website traffic and SEO rankings using effective SEO techniques, like keyword research, landing pages, etc, you will have a built customer base.

Then you can reach out to potential clients through email marketing, backlinks, and content syndication.

In these Email campaigns that you carry out as a part of digital marketing, you can send customers special offers, discounts, and new product information, and you keep in touch with your old and new customers.

The goal is to increase customer satisfaction through content engagement and build trust and credibility with potential clients through thought leadership content.

How?

We can improve customer satisfaction with engaging content, such as blog posts, infographics, and videos that are visually appealing and stick.

Alternatively, practical lead generation tools can also be employed to see how it goes.

Measure Success

After implementing the four steps above, you need to check whether or not your campaign is successful and if you got the expected outcome.

For this, you need to measure your success and optimize the campaigns for better results if necessary.

As we just discussed, it is also crucial to note the importance of tracking results and adjusting your campaign accordingly.

How?

Are you wondering How you can accurately measure the success of digital solar marketing efforts? It is possible with the use of Web Analytical tools offered by Sunbase.

This is one step you cannot miss out on as it sustains success.

If you follow these steps religiously, with any modifications that you see fit, you will have made yourself the best Digital Marketing strategy for Solar.

Since we mentioned Sunbase's Web Analytical tools for Digital marketing for solar energy companies, let us understand what it does and the features that make it distinct.

Sunbase Marketing and Database management software

It is officially time to stop wasting money on Leads without having an established sales conversion process and Use the Comprehensive Marketing & Sales Management software for contractors offered by Sunbase.

This Sunbase software helps-

• Capture leads
• Organize contacts
• Compose your database to increase contacts,
• Handle the customer experience
• Increase referral generation using easy marketing systems.

All these listed above are the features of Sunbase's Digital marketing software designed specifically for a solar installation company.

Sunbase also offers the following TOOLS FOR MARKETING & SALES MANAGEMENT-

CUSTOMER RELATIONSHIP MANAGER (CRM)

This tool facilitates the Capturing, organizing, and management of important prospect and client details so that it is accessible, anytime, from any device.

DRIP CAMPAIGNS & EMAIL/TEXT BLAST

This tool builds automated multi-touch email/text campaigns, it can be used to message your Whole database!

MULTI-VIEW CALENDARS & SCHEDULING

This tool particularly helps coordinate meetings smoothly and provides a calendar filter to help view information based on a user, territory, or appointment type.

SALES BOARDS WITH AGING TRIGGERS

This specifically targets sales tracking and records the data visually using the sales board. They can also be customized deal stages and trigger automation.

COMMISSION SUBMISSIONS & MANAGEMENT

This tool is to run commission reports and track income due on sold projects to ensure sales reps are paid timely.

LEAD CAPTURE, ROUTING, SCORING & ASSIGNMENT

This tool helps store the leads directly into the CRM from providers like Facebook, Google, and company-generated sources.

MARKETING CAMPAIGN ROI TRACKER

This tool comes with a template that has a captivating and striking design that will be best suited for your online web presence, and the theme is also built responsive.

REFERRAL MARKETING & REPORTING

This final tool helps create referral marketing campaigns, shareable links, entry portals, and affiliate tracking systems all necessary for effective marketing in the solar energy industry.

Explore how businesses can use Sunbase to manage their complete sales process from Lead-to-Five Star Review-to-Referral.

Conclusion

The solar industry is booming, and so are renewable energy companies. There has never been a better time to invest in digital marketing tools to grow your business. Our step-by-step process will help you win the market and see accurate results.

Our suite of digital marketing products at Sunbase is explicitly designed for solar businesses like yours.

So what are you waiting for? Try Sunbase's tools today and see how we can help you take your business to the next level by helping you track your marketing campaigns!