Door-To-Door Canvassing Software

The Hard Reality Of

Door-To-Door Sales

  For even the most seasoned door to door salespeople, it’s still about numbers. Not every homeowner is going to instantly scream Yes and be ready to share their personal details or schedule an appointment with your sales rep to get pitched. For that matter, all marketing and sales is based in probability, only a certain number of prospects will agree to listen or eventually become customers. 

So the value of leveraging a work smarter vs. harder strategy becomes obvious in key performance indicators such as number of doors knocked, conversations had, leads generated, appointments booked, and most significantly in sales and revenue data. 

To achieve better than average results from your D2D canvassers, you’ll need to implement a superior system that is comprised of more than just teaching your crew a few clever lines, pointing out which neighborhood to target, giving them a pad of paper and a pen, and expect them to go out and achieve miracles.  It’s just not going to happen! 

Without being psychic, I can share how this normally works out. Most door knockers quit in the first week. Which results in investing time again in training the next one. After going through this a few times, a majority of business owners or sales managers abandon neighborhood marketing attempts prematurely before uncovering the fact that it can be your least expensive, predictable, and best performing return on investment for lead generation campaigns.

Of the canvassers that don’t quit right off out of the gate, a large percentage of the remaining will quit in the next 30-90 days after experiencing repeated rejection or as soon as they're offered another job opportunity.

To have a successful lead canvassing marketing program, you need to set your program and door-to-door canvassing reps with the proper expectations, skills, and systems to be successful.

At SunbaseData, we’ve worked with many different companies across the country in developing their lead canvassing programs into fine-tuned campaigns. Our canvassing software provides the framework to not only be super-effective and efficient when doing the door knocking tasks, but we’re also able to automate many other factors that can MASSIVE boost conversion metrics. 

When canvassing communities or areas door to door for opportunities, it’s essential that you manage your time effectively and follow a efficient process to ensure your productivity. Door to door lead generation efforts are challenging enough without complicating it any further with an outdated practices.

We highly encourage you to invest 10-15 minutes in a quick demo session where we can review functionality to make sure it would be the right fit  based off your goals.